Drink and shop for a cause

Oct 12, 2012, 07:34 IST | Kartiki Nitin Lawate

Hard Rock Caf � adds a dash of pink this October by hosting special events and offering unique drinks and merchandise as part of their 13th annual breast cancer awareness campaign

Hard Rock Cafe is celebrating the 13th annual Pinktober breast cancer awareness campaign. This year they will have a special menu for the occasion, live music events highlighting local and emerging talent, and limited-edition merchandise benefiting the Ogaan Cancer Foundation.

Speaking on the occasion, Jay Singh, co-Founder and executive director of Hard Rock Cafe, says, “Through this initiative we are raising awareness, funds and support for the fight against breast cancer.”

Representation Pic

Fans can visit their local Hard Rock Cafe throughout the month and drink pink cocktails such as Hot Pink Fusion, Pink Promise, Bad Rudolph and Cracked Socks.

Pink cocktails

HRC will also be paying tribute to the music band Red Hot Chilly Peppers (tribute by band The Hoodwink Circle) on October 25.

Also on sale at The Rock Shop will be merchandise including the Pinktober 2012 T-shirts and pins. Partial proceeds from all these activities will be sent to the Ogaan Cancer Foundation.

You can try your luck and buy raffle tickets, the sales from which will be donated for the cause this entire month. The lucky winner will get a chance to win a special hamper.

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