Dubai based couture brand Surkhab to launch in India

Mar 14, 2018, 15:01 IST | IANS

The brand will be launching with the "Royal Heritage" collection, with a one of a kind "Fashion Experience" specially curated for the launch

Dubai based couture brand Surkhab to launch in India

Dubai based designer Shilpi Gupta is making her India debut with her line Surkhab, a poetic ode to the wondrous world of art and design.

The brand will be launching with the "Royal Heritage" collection, with a one of a kind "Fashion Experience" specially curated for the launch.

"We are excited about debuting in India with our 'Royal Heritage' collection. Craftsmanship plays a vital role for us, and every garment has an artisinal touch. We have taken inspiration from the royal 'Gharanas' of India and have chosen techniques and fabrics which inspire us to create fresh, idealistic garments with a story behind them," Gupta told IANS.

A special dance performance will be held by Birju Maharaj's grand-daughter Shinjini Kulkarni, followed by a musical evening with a Fusion of classical and folk music by Salil Bhatt, a Grammy award winner, during the launch on March 16 at Bikaner House.

Asked why is she making a move now?

"After exploring the international market for 2 years, I felt Indian embroidery and heritage is appreciated so much globally, it would be natural for us to launch in India. My label was highly appreciated in Dubai by both Indian and Middle East people and I felt this was the right time to enter the Indian market," said the designer.

So is Dubai still the focus ?

"Dubai will always be a focus since we are a well established bespoke brand in the Dubai market and have a loyal client base for our customized trunk services," she said.

Catch up on all the latest Mumbai news, crime news, current affairs, and also a complete guide on Mumbai from food to things to do and events across the city here. Also download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

Trending Video

Enjoy Mumbai rains with these top chai-pakora destinations in the city