Endorsements help in reaching out to fans: Karisma

Dec 05, 2012, 08:09 IST | IANS

Actress Karisma Kapoor, who promotes healthy products, says endorsement of brands helps celebrities connect with their fans in a better way

The 38-year-old says she likes promoting a good lifestyle through her endorsements and it gives her a lot of pleasure. 'I feel endorsing brands really help with staying in touch with your fans and you feel you are reaching out people in a good way.

Karisma Kapoor

When we tell people to eat wheat flakes, we are reaching out to consumer to tell them that try healthy options. I think in a way, it gives me pleasure,' Karisma told IANS Tuesday. The actress, who is the face of brands like Kellogg's Chocos, Babyoye.com, McCain Foods and California Almonds, feels lucky about getting a chance to promote a variety of products.

'I am lucky enough that I endorse all kinds of brands. I also endorse Garnier, which is quite a glamorous brand. In the US, Sarah Jessica Parker endorses it. I endorse all sorts of brands, and I feel that is the uniqueness of things in one way,' she added. Karisma was here to launch animated show 'Suraj: The Rising Star', the Indian version of Japanese show 'Star Of Giants'. The show was launched to mark the 60th anniversary of India-Japan diplomatic relations.

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