The English Premier League has confirmed that it will be sponsorless from the 2016-17 season
London: The English Premier League has confirmed that it will be sponsorless from the 2016-17 season.
The new sponsorship strategy means to present a 'clean' brand image which learned from major American sports leagues like the National Basketball Association (NBA) and the National Football League (NFL). But the 'sponsor-free' model will not have an impact on the Premier League clubs' right to seek their own commercial sponsorship, reports Xinhua.
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"Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship," said a Premier League spokesman on Friday.
The Premier League has been sponsored by British banking company Barclays, who paid $57 million for a three-year sponsorship deal in 2004 and subsequent extensions saw the value rise to the $120 million paid for the existing three-year sponsorship in 2012.
The league, which did not have a title sponsor in its inaugural season of 1992-93, will simply be called the Premier League from next year.
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