F1 to stop using scantily clad grid girls before races
Formula One has ended the practice of using scantily clad grid girls before races, the sport's organisers Liberty Media said yesterday
Grid girls pose ahead of the F1 Korean Grand Prix in 2011.. Pic/AFP
Formula One has ended the practice of using scantily clad grid girls before races, the sport's organisers Liberty Media said yesterday. They said the practice of having the women milling about in the grid area before races was "clearly at odds with modern day societal norms". Darts took a similar decision this month, banning the women who walk on with the players before matches.
"Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport," said Sean Bratches, Managing Director, Commercial Operations at Formula 1. "While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms," he added. The new Formula One season begins on March 25 with the Australian Grand Prix in Melbourne.
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