Facebook goes the Twitter way, introduces hashtags

Jun 13, 2013, 10:05 IST | Agencies

Social media website Facebook has introduced hashtags, like Twitter, to allow users to identify topics and discuss them.

Social media giant Facebook has introduced 'clickable hashtags' (#), similar to those used in Twitter and Instagram, in order to allow users to identify topics and search for them later.


According to a report, users will be able to follow the link through the hashtag and see a feed of discussions over the same topic.

For example, #LadyGaga will lead to discussions and other search results to the same topic. Product Manager for hashtags, Greg Lindley said that the company plans to roll out more such features over the coming months including trending hashtags and deeper insights to help people discover more about what the world is talking about.

According to the report, hashtag feature, which will be made available to the users in the coming weeks, will also have customization setting to it so that if a user sets the setting to 'friends only', then the hashtag link will be available to only that part of the audience.

Popularity of hashtags in Twitter and Instagram may allow Facebook to potentially use it for advertising business, the report added. 

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