Fashion for festivities

Sep 11, 2014, 05:23 IST | Kartiki Nitin Lawate

Check out the latest collection of Indian and Western outfits by two upcoming designers — one with roots in the city and the other with Indian influences

Sudnya Shroff, an upcoming fashion designer who is originally from Pune but currently based in California will join hands with London-based Surinder Dosanjh Kang to present their latest collection of Western and Indian clothesline for women. The duo claims the collection to be a promising one as it has been themed as per the upcoming festival season.

Representative pic

On that note, Shroff shares, “There is a huge demand for Indian clothes in California and a lot of IT professionals from Pune who are now situated in Los Angeles visit us too.

Due to their positive response, we decided to come up with an exhibition in the city where Punekars can buy as well as order our collection.” Shroff informs that most of the collection uses Indian fabrics and has tribal motifs as the latter is highly popular.

Dosanjh Kang adds, “I feel that Pune is a city that is open to new designs, and cuts.”

The designs have been created keeping the middle-aged in mind. One can pick and choose from various outfits such as tops, dresses, resort wear as well as sarees, dupattas and salwar kameez.

The collection will be available on an ongoing basis to Indian customers online too. Shroff concludes, “the collection will be very colourful as the festival season is coming up and people like to wear strong hues.

We did some small exhibitions in the city earlier but now we thought of coming up with something big for all.”

On: September 14, 11 am to 5pm
At: JW Marriott, SB Road.

About the designers

Sudnya Shroff is a US-based artist who currently lives in California. Born and raised in Pune, Shroff studied at the College Of Engineering in the city before moving to the US for postgraduate studies in Electrical Engineering.

Sudnya Shroff
Sudnya Shroff

And Surinder Dosanjh Kang is from a Sikh immigrant family in London. Dosanjh Kang was influenced by her Indian heritage as well as the dynamic cultures of England and the US where she has spent most of her life.

Surinder Dosanjh Kang
Surinder Dosanjh Kang

She had a love for textiles from the young age of twelve and after pestering her aunt continuously to borrow her sewing machine she taught herself to design and sew.

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