'Fifty Shades of Grey' inspires new lingerie line

Aug 12, 2013, 23:50 IST | ANI

A UK company has launched a new lingerie range inspired by the best selling erotic novel 'Fifty Shades of Grey'.

The collection, by BlueBella, for both men and women, will include boxers, camisoles, baby doll sets and lace button-up briefs, the Independent reported.

Other merchandise, which has utilized the surge of interest ahead of the novel-based flick, in the market include greeting cards, T-shirts, iPad covers and even bathroom fixtures. 

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