Gourmet goodie box at your doorstep

Aug 06, 2013, 10:00 IST | Soma Das

Online food store The Gourmet Box offers a monthly gourmet subscription box, which includes a curated box of gourmet goodies along with a recipe idea for subscribers. For August, their box offers Japanese miso soup paste, noodles, rice crackers and more

Best friends Janice Shah (28) and Himanshi Vora (27) always shared a passion for food. They also had a Master’s degree in Banking and Finance and Global Business Analysis from the UK, respectively. Deciding to pool these talents, they started The Gourmet Box, a gourmet food store in June this year.

They offer imported and local exotic tea, coffee, muesli, healthy granola bars, organic honey, jams, pretzels, chips, dips, pasta, sauces, quinoa, noodles and more. 

The August Japanese Box (Bottom) Himanshi Vora and Janice Shah

One of their services is a themed subscription box filled with five or more gourmet food products and recipe ideas. The gourmet goodies arrive in a packaged box with information on how to use the products in innovative ways.

Their August box is a Japanese themed box, which contains Cleaspring’s organic miso soup paste, Blue Dragon’s udon and Soba noodles, Teamaya’s roasted edamame beans and Strawberry Wasabi Peas, Kikkomans Teriyaki Marinade and Blue Dragons chilli-flavoured rice crackers. Their first box was the July Breakfast Box. They launch a new box on the first Monday of every month.

Vora elaborates about the concept: “After several walks through supermarkets, we realised that a lot of great gourmet products were available but customers were overwhelmed by the choice and couldn’t gravitate towards them due to lack of recommendation or knowledge of use. Eventually, consumers stuck to what they always bought. We felt that the Gourmet Box subscription was a great way for food enthusiasts to sample, discover and experiment with interesting gourmet finds and whip up restaurant- style meals at home.” Telling us about their target consumer, Shah informs,“Budding gourmands that love food and aspire to cook restaurant style meals  at home and experienced home cooks who are looking for local and imported products are the perfect fit for The Gourmet Box.”

The duo emphasise that while there are monthly subscription services in Mumbai, they offer cosmetic samples and desserts. “The Gourmet Box doesn’t send samples; it sends food products that can be made into a meal for the family,” explains Vora.

Each month, they curate a new themed subscription box, which includes five or more gourmet products for R1,250. Along with monthly subscriptions, they offer quarterly and half-yearly versions. You can even gift a subscription or curate your own gourmet box using the Make & Gift Your Own Box option at the website. They also have a service that custom-curates gourmet boxes for gifting at events and festivals.

Summing up the experience, Shah says, “In today’s day and age, we are flooded with food choices and gourmet food products are not the most affordable. Such a service ensures that a subscriber receives tried, tasted and tested products. Also the convenience of ordering online, various payment options and home delivery means you don’t have to scout supermarket isles and wait in long queues to pay.”

log on to www.thegourmetbox.in OR www.facebook.com/TheGourmetBox.in 

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