Government: No proposal to ban junk food advertisements on television

Feb 08, 2018, 13:28 IST | PTI

The government said there is no proposal at present to ban advertisements of junk food on television, while nine major food business operators have decided not to advertise products with high fat on children's channels

Representational picture

The government on Thursday said there is no proposal at present to ban advertisements of junk food on television, while nine major food business operators have decided not to advertise products with high fat on children's channels. Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore told the Lok Sabha during Question Hour that bodies like the Food and Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and
beverage advertisements concerning children.

On whether the government proposes to impose a ban on telecast of junk food and cold/soft drinks advertisements on television, Information and Broadcasting Minister Smriti Irani said in a written reply that "presently there is no such proposal". Nine major food business operators have decided not to advertise products with high fat, salt or sugar on children's channels, she said.

While asking supplementaries, some MPs raised concerns about junk food affecting the health of children.  The Food Safety and Standards Authority of India (FSSAI) had constituted an expert group to address the issue of high fat, sugar and salt foods. "The expert group in its report made a recommendation regarding ban on food with high fat, sugar and salt advertising on children's channels or during children shows.

"On this recommendation, the remarks of the FSSAI were that the food businesses could be asked to voluntarily desist from advertising high fat, sugar and salt foods on children's channels," Irani said.

Catch up on all the latest Mumbai, National and International news here

Download the new mid-day Android and iOS apps to get updates on all the latest and trending stories on the go

The content/reporting displayed on our website www.mid-day.com is provided "AS-IS," "AS AVAILABLE, by us from third party, agencies, sources, without any verification from our side. It may contain error, bugs and other limitations. The reader's can rely on the content at their own will. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability, data, text, images, video, messages, or any other material whatsoever or for any claims/loss/action that the reader may suffer as a result of relying on the content on our site. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.

Trending Video

Go to top