Hip, happening and Hindustani

Published: Dec 27, 2011, 10:05 IST | Dhara Vora |

Design collective Hindustan Hipsters, an initiative by the store Design Temple, gives a contemporary feel to Indian design sensibility

Design collective Hindustan Hipsters, an initiative by the store Design Temple, gives  a contemporary feel to Indian design sensibility

These days, most products that go by the tag 'urban cool' tend to showcase repetitive Pop Art images of taxis, Hollywood and Bollywood stars as well as iconic paraphernalia that designers package as yuppie crowd pleasers.

LED lights inspired by the Indian temple bells

Then, there is another breed of creative minds who are young, responsible and possess a design sensibility that goes beyond the much-used and abused Andy Warhol influence on every white space available. These people, according to the store Design Temple, are known as Hindustan Hipsters.

"For our flagship store in the city, we wanted to provide a platform for the urban Indian designer, a certain group of people who believe in good design, identity, sustainability and responsibility.

After scouting the country, the designers we got together who represent these ideals were termed as Hindustan Hipsters," says Divya Thakur, Creative Director of the store.

The main objective of this collective is to provide products that are eco-friendly and at par with global design quality at the same time.

This includes Belle Luce, simple yet elegant LED lights that are inspired by the temple bells of India, Unbleached woven cotton towels from the Karur district of Tamil Nadu and their yearly Parrot diary.
As a part of this initiative, the store has also come up with 12 symbols that mix Indian and western thoughts such as a mix of the peace sign and heart called the Shanti symbol and a hand shaped dove (hand from the tenants of Buddhism, dove representing peace) called ahimsa.

These symbols have been incorporated on matchboxes, key chains and coasters to impart the message of Hindustan Hipsters in your day-to-day life.

As a part of this programme, the store has also collaborated with four other designers whose products share the same sensibility.

These include a range of easy urban wear that can be worn to the office or for yoga sessions called Bombay Bohemia, hand spun naturally dyed silk and Khadi by Ahimsa, book sculptures made of folded new and old books by Banoo Batliboi and a mural on the store's wall by comic illustrator Emmanuel Balayer.

Book Sculptures by Banoo Batliboi and Ahimsa's products till January 30
AT No2 Churchill Chambers, Colaba.
CALL 22821001

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