Homi Adajania: Films for internet is the future
Celebrities can be seen taking the virtual route to stay connected to their fans, but filmmaker Homi Adajania feels that making films for internet is the next big thing. He says internet allows people to pick films matching to their sensibilities
Celebrities can be seen taking the virtual route to stay connected to their fans, but filmmaker Homi Adajania feels that making films for internet is the next big thing. He says internet allows people to pick films matching to their sensibilities.
Homi Adajania. File Pic
“I am very interested in exploring films for the internet. I believe that is the future. The democracy of the net allows the audience to find your films rather than the film finding the audience,” Adajania told IANS.
Adajania, who is in news for his over two-minute visual piece for Vogue "My Choice" on women's empowerment, noted that promotional activities for films will also be tweaked with the change in platform.
“For 'Finding Fanny', we had to think about marketing it in a certain way so that the desired audiences would come to the theater; but online it’s different. If people are interested in 'Finding Fanny', they will search for it,” he added.
However, the filmmaker, who has earlier helmed "Cocktail" and "Being Cyrus", also pointed out that there is a need to explore all dimensions before diving into this format.
“If you can figure how this model works out economically for the producer then that’s the way to go. The possibilities and opportunities are immense; we can make any story - there are so many options to explore in terms of formats and this is exciting.
“I mean imagine watching your actors performing a one-act live, like a play, where the audience dictates the direction of the narrative. These are exciting times to tell stories,” he said.
So other than films, what keeps him busy?
“Running away from the city as much as I can! I want to do a course but I’m not sure if it’s cooking or writing. Apart from that, juggling between the usual adventure sports and baby-sitting take up a fair share of my time,” he said.