House of the home gods

Jun 22, 2012, 12:01 IST | Bhairavi Jhaveri

As online shopping in India booms, another boon is here to let the houseproud Indian explore decorating options in the comfort of home., a luxury home decor online shopping website that was launched on June 20, lets patrons scour, shop and order effortlessly from brands around the country

If you’ve ever attempted to stylise a single portion of your house, you’d know that it’s not easy. From repeated visits to light-fitting shops to furniture stores and roadside product vendors, the search for the right item that goes with the look you have in mind, with the look that can suit your purse strings, is a constant struggle. And then eventually you settle for a lamp, a tablemat, or a vase that isn’t your dream item. 

Anjori Alagh and Sanvari Alagh Nair. pic/ Sayed Sameer Abedi

Houseproud(.in), a website founded by sisters, 37 year-old Sanvari Alagh Nair and 32 year-old Anjori Alagh, decided to make the home designing process a little simpler. The online shopping website ropes in all the top home décor brands from across the country into a one-stop destination, eliminating the need to travel ludicrous lengths, saving you time, and spoiling you for choice with a selection of items from stores that are also out of reach, in Delhi
and Kolkata.

Sanvari and Anjori have relied on their personal taste to curate a handpicked selection of tableware, kitchenware, lights, linens, tabletops, knick-knacks and furniture pieces — things they would like see in their own homes.

Suzani Embroidered Bolster by The Charcoal Project. Rs 3150

“Have you ever tried to look for easy-to-maintain al-fresco furniture? Or Indian-style serving bowls other than silverware? Or a side table that’s chic, functional and within your budget?” asks Anjori. While Anjori brings in her sense of aesthetics, Sanvari looks at the product’s functionality. Together it’s a balance of opinion while curating a collection, they say.

The 300-odd products sprawl over four sections on Houseproud. Event Sales will feature promotional discounts, while Curated Collections, Kitchen Connoisseur and In Stores Now will provide a first look at all the new collections at different stores.

Macau Red Stool by The Charcoal Project. Rs 12,600

The goodies on the website are currently being sourced from stores such as The Charcoal Project by Sussanne Roshan (Mumbai), Spanish furniture brand Hurtado, Address-Home (Mumbai), House of Ishatvam (Delhi), Italian furniture brand Natuzzi (Delhi), FCML India (Delhi), Indian textile brand Ezma, Earth to Fire pottery and ceramic products (Mumbai) and outdoor furniture by Loom Crafts Furniture India.

“Eighty per cent of the products on the website are priced under Rs 5,000. So we are redefining luxury. It doesn’t have to be exorbitantly priced; it simply means top quality and original design,” says Sanvari.

Provence Trinket Set by Earth to Fire. Rs 2,700

Sanvari and Anjori are also sourcing products that are every true design lover’s delight: Kantha embroidery work from local vendors in Kolkata for their collection of tablemats and table tops, and hand pottery products from Mumbai, customised to suit the everyday food and lifestyle of an Indian.

From French primavera accents to Spanish bursts of bright-coloured décor pieces, House-proud will stock an assortment of styles and cultures, from Indian to Asian and European, say the owners, with the price range spanning Rs 1,200 to Rs 2 lakh.

All Weather Oval Wicker Dining by Loomcrafts. Price Rs 15,890 (chair) Rs 14,130 (table)

Houseproud, says Sanvari, is the home-maker’s own space. She says, “People can take as long as they want to browse through the same products, revisit them the next day and the one after that, without any salesperson hovering over their head, and without feeling intimidated at all.”

Houseproud was launched on Wednesday, June 20. The products are priced between Rs 1,200 and Rs 2 lakh. The website delivers anywhere in India, within 10-15 days of the order being placed. Shortly after the launch, they will introduce Cash on Delivery for certain products. The website will also attend to telephonic queries regarding the products, and will offer a brief consultation, if necessary.

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