James Cameron launches 3D film venture in China
Filmmaker James Cameron has signed a joint venture agreement in China to promote 3D filmmaking, develop the availability of the necessary equipment and provide training.
Cameron, 57, who also travelled to China in April to attend the Beijing International Film Festival, said he was considering teaming with China for the "Avatar" sequels also, said the Hollywood Reporter.
"The success of my films 'Avatar' and 'Titanic' in China proved that the Chinese movie-going audience loves 3D," he said. Hollywood studios have also struck a range of deals in China this year. Walt Disney agreed to co-produce 'Iron Man 3' in the country, followed by an investment of Rupert Murdoch's News Corp. in Bona Film Group.
And this week, DreamWorks Animation detailed plans for its joint venture in China, which includes an animation studio and the establishment of an entertainment complex.