Indian dairy brand Amul Co-operative Ltd, which releases topical ads to take a jibe at situations, has now taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of 'Udta Punjab'
Amul
Indian dairy brand Amul Co-operative Ltd, which releases topical ads to take a jibe at situations, has now taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of “Udta Punjab”.
#Amul Topical: Film on drug menace runs into controversy. pic.twitter.com/D9C6YfGjHK
— Amul.coop (@Amul_Coop) June 8, 2016
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The dairy company came out with a special advertisement surrounding the controversy of the film "Udta Punjab", a movie which delves into the drug menace of Punjab and for which the censor board has ordered 89 cuts.
The advertisement shows a cartoon based on rockstar Tommy Singh (Shahid Kapoor), a doctor (Kareena Kapoor Khan), a policeman (Diljit Dosanjh) and the Amul girl.
They all look puzzled at a pair of scissors, symbolising the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.
The caption given to the ad reads: "Ladta Pahlaj"
Co-produced by Phantom Films and Balaji Motion Pictures, "Udta Punjab" is scheduled to be released on June 17.
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