'Like' to give

Sep 23, 2012, 07:10 IST | Phorum Dalal

For every 'Like' on the Facebook page of Girlyhour(.com), Sakshi Singh will donate Re 1 to Bhopal-based NGO Aham Bhumika that donates books, clothes and food to children in rural India

All that twirls in a girl’s world” is the description of 29 year-old Sakshi Singh’s blog, Girlyhour.(com), and you can’t be blamed for assuming the content is all about casual, girly stuff like shopping, updates on latest sales and going out.

That it is, but this site also goes one step ahead by reaching out to rural girls and their needs through Facebook and Twitter. Last week, Singh kick started a Facebook initiative — Like For A Life — to raise funds for girls in the rural villages on the outskirts of Bhopal. “All you have to do is ‘Like’ Girlyhour on Facebook. For every ‘Like’, the blog will pay Re 1 to Aham Bhumika the NGO that works for children in the area,” explains Singh, who has 4,600 members on her blog. “We have a lot more readers - over 900 Twitter followers and loyal fans who read the blog,” adds Singh.

Today, the site has girls from India and abroad actively participating in discussions, giving advice and seeking recommendations and so on. “It is a sort of personal diary — about me, about girls, about all girls of the world as family,” says Singh.

Cause and effect
For the cause, Singh has tied up with 42 year-old Subrat Goswami, the founder of Aham Bhumika in Bhopal. “The NGO helps underprivileged children, the needy, and orphans in rural areas by collecting clothes, bicycles, books and toys. The NGO does not approach donors for money to fund their projects. They are very specific about the things they need — such as, 15 notebooks for kids or 10 skipping ropes for little girls. They put up their requirements on Twitter and those who want to donate get in touch with them,” explains Singh.

Goswami, too, is thrilled about this tie-up. In his Bengali accent, peppered with sheer excitement, he says, “I met Sakshi on a social networking site and she has helped us with donations in the past. We want more people to come forward through this initiative,” says Goswami, who works in the back office of the Bhopal branch of Archeological Survey of India (ASI).

Singh’s blog is her way of indulging her passion. “I don’t make a living out of it. I want to use it to support causes close to my heart. I want to use it as a tool to bring joy to girls who go not have enough,” signs off Singh.

Won’t you care to ‘Like’? For more details log on to www.girlyhour.com or like the page, Girlyhour.com, on Facebook 

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