Major ad agencies want to watch 'Inkaar' first

Jan 01, 2013, 08:59 IST | Shakti Shetty

Apprehending unforeseen trouble, two major Mumbai ad agencies request special screening of Sudhir Mishra's next. Find out why...

To make realistic cinema, filmmakers often rely on actual locations to film their sequences. However, Sudhir Mishra’s next has apparently created some apprehension in the minds of two Mumbai-based ad agencies on whose premises, parts of the film were shot. We heard that the honchos of both the agencies have developed cold feet about the depiction of their office space in a film that is based on sexual exploitation at workplace.

Arjun Rampal and Chitrangada Singh
Arjun Rampal and Chitrangada Singh feature in the film

Our sources say that both the ad agencies have asked Sudhir Mishra to hold a special screening of the film for them. A source says, “A majority of the film has been shot in these two offices. Since the film is based on sexual romantic relationships one shares in their office and now that the promo of the film is out, both these advertising agencies have requested Sudhir if they can see the film before it releases.”

Insiders say that both company honchos are quite anxious to see the final product as the film talks about office relationships shared particularly in advertising agencies. “They are worried about how the film has portrayed an advertising agency,” says the source. Will Sudhir oblige? “Well, as of now, he’s considering the request and is in talks with the organisations as he doesn’t want to spoil his relationships with anyone,” sums up the source. 

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