Man of steel

Oct 09, 2013, 07:17 IST | Ruchika Kher

Male styling gets a boost with e-store that offers a range of hypo-allergenic stainless steel jewellery that make for cool statement pieces

While a new jewellery and accessory website gets launched everyday in the online retail space, there is very little for men to choose from the jewellery segment.

Men’s stainless steel cutout Tetris ring Rs 705; Guitar-shaped stainless steel cufflinks Rs 2,705,

Thankfully, seems to provide help with its eclectic range of accessories, from bracelets to rings, cufflinks and even key chains.

“Our products are made of hypo-allergenic stainless steel, making them extremely safe, allergen-free, and a cost-effective option to purchase as fashion / statement pieces,” says Sanskruti Mehta, VP business development, inox-in.

The dark-hued website, targetted at youngsters, has both subtle and elaborate designs, with chains and bracelets being ordered the most, since the time they opened shop.

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