MHADA to finally fix its logo

Aug 02, 2012, 09:59 IST | Varun Singh

Following a MID DAY report, the authority has decided that all the flawed depictions � including the one portrayed on its headquarters � would be substituted soon

After years of tagging along with inaccurate versions of its logo etched on various buildings, including its own headquarters, Maharashtra Housing and Area Development Authority (MHADA) has finally got the picture.

Writing on the wall: Following the report of the wrong MHADA logo, officials said all mistakes would be rectified to display the right one 

Following a report by MiD DAY on July 24 (‘Logo gives MHADA the blues’) the authority has decided that all the flawed representations would be replaced shortly.

Especially the one above the head office. Pics/Pradeep Dhivar

Sources have told us that on Tuesday, during a meeting of the heads of departments of MHADA chaired by VP and CEO Satish Gavai, the MiD DAY report was the first thing to be discussed. Gavai appeared particularly displeased at the authority’s headquarters located at Kalanagar in Bandra (East) sporting an erroneous logo.

‘Symbolic’ gesture
Shivaji Divekar, secretary, MHADA, confirmed the news. “The CEO has ordered that all the wrong logos be replaced with the correct one. The one atop the MHADA headquarters would be supplanted soon by the executive engineer.”

According to Divekar, the process would be completed in the next 10-15 days. Strangely the authority hasn’t held anybody responsible for the errors that have dotted the city for decades.

A senior officer said, “The article caught many senior officers at MHADA unawares. They were surprised to find out about the slip-ups with the logo, and especially the one dotting the main office. Hopefully, the mistakes would be rectified and the correct logo would be uniformity displayed across the city.”

Sign-tific study
According to MHADA’s website, the logo consists of two parts — the acronym MHADA in Marathi and English, and a pictorial symbol. The symbol, at its centre, has an arrow pointing upwards to represent progress and development.

The arrow is painted in terracotta colour and its tip and base are designed to make the symbol resemble a house. The house is placed within a green circle to indicate a home — not just a roof over one’s head — with suitable amenities. The black and white lines of receding thickness are designed to indicate that MHADA provides shelter in an appropriate environment on a mass and continuous scale.

Moreover, the English version of the acronym MHADA should be hollow and the word MHADA, written in Devanagari script, should be black. 

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