A new emoticon-themed postcard firmly puts the greeting cards of yore where they belong — in the '90s
Laksh Fomra
Millennials are a strange breed. They yearn for the nostalgia and trinkets from their childhood, but, at the same time, take to new technology like fish to water. Straddling that fine line is a new venture called PostMoji, which claims to be 'the millennial postcard'.
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Started by 24-year-old Laksh Fomra, a former PR professional, PostMoji offers users the convenience of sending greeting cards via snail mail without any hassle. And these are not just any greeting cards — they're emoticons. "The name PostMoji itself is a contraction of 'postcard emoji,'" says Fomra, adding, "Expression today is meaningless — it's a text message, a status update, or a picture.
It's a form of communication that's not fulfilling."
The idea, he shares, was to bridge the gap between the old and the new by bringing real expression back while staying in sync with how we millennials express ourselves. "Now, when you want to send someone birthday wishes or an apology note, you can do it through a real giant emoji, instead of a virtual one."
To send a PostMoji to someone, first, you have to log on to the website and pick an emoticon. Currently, the site offers six options: Heart Eyes, Poop Face, Laughter Face, Embarrassed/Sorry Face, Celebration Moji and Birthday Cake Smash. After selecting the option, you write a 250-character message for the person, and PostMoji takes care of the shipping for you.
Fomra says, "It's designed such that the person receiving it could use it as decor. It's durable and washable, so they could hang it on their wall, place it on their desk or stick it on their wardrobe. It's not meant to be stuck in a little box."
LOG ON TO: postmoji.in
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