A new range of bust-enhancing swimwear by a high street retailer promises to provide women with maximum cleavage control
A new range of bust-enhancing swimwear by a high street retailer promises to provide women with maximum cleavage control
The Ultimate collection by Debenhams includes three sizes - Natural, Mega and Extreme - which can give the wearer anything from a "subtle upward lift" to a boost by two cup sizes.
ADVERTISEMENT
"Despite the curvaceous TOWIE ladies bringing the boob-job-look back, women feel their assets should fit the social situation," the Daily Mail quoted a spokesperson for Debenhams as saying.
"We wanted to give customers a menu of size options to choose from - a cleavage for every occasion!
"This range is a boob-job in a bikini with the option of inflating or deflating when necessary," the spokesperson said.
A survey conducted to mark the range found nine out of 10 women vary their swimwear choice based on who they are holidaying with - be it with family, friends or partners.
While nearly two-thirds wanted to naturally enhance their chests when with a partner, three-quarters said they opted for a larger-than-life look when alone to attract male attention.
The nautical coloured bikinis are priced from 16-22 pounds. Shoppers can choose from Natural for a subtle lift, Mega for a gel-filled bra to add a cup size, and Extreme, which uses foam padding to enhance boobs by two cup sizes.
Additionally, the new bikinis are making a splash already as sales reportedly increased by 375 per cent last week.u00a0
"Exciting news! Mid-day is now on WhatsApp Channels 
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
