New Delhi has now become Dildar Dilli

Apr 19, 2013, 05:30 IST | Agencies

The Capital yesterday got a new identity, as Delhi Chief Minister Sheila Dikshit announced the first-ever tagline for Delhi at the Secretariat.

Dikshit stated that the tagline — Dildar Dilli —would soon become popular. The idea behind the tagline is to promote Delhi as a tourism-friendly destination and is an endeavor of an aggressive marketing plan to promote Delhi in the global map.

Oye Lucky: Delhi CM Sheila Dikshit awards one of the participants

Hence, the Delhi Tourism, in association with Government of Delhi, had organised a contest inviting response from the citizens of the country.

Over 12,000 suggestions were received out of which Amit Anand’s entry won the first prize. Anand was awarded Rs 50,000 for coining the term. Apart from him, eight other participants were also presented cash awards.

Delhi has seen tremendous changes over the past few years and is at par with other world-class cities. Delhi Tourism has played a vital role in bringing this change and this initiative of introducing a tagline will surely bring in heavy dividends in terms of promoting Delhi as a destination.

Prominent Delhi ministers like AK Walia, Haroon Yusuf, Raj Kumar Chauhan and Prof. Kiran Walia, the Chief Secretary DM Spolia, Principal Secretary to CM Dr MM Kutty, DTTDC Chairman Manish Chatrath, MD GG Saxena, along with directors in the DTTDC and other eminent persons were also present on the occasion.

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