New fitness trend termed 'bikini diet' has taken Britain by storm

Jul 27, 2014, 08:51 IST | Agencies

A new partner tops the list of motivations for most men and women to shed the extra kilos

London: A new partner or the summer holidays have proved to be powerful motivations for several men and women to lose weight or get in shape, according to research by a health and fitness brand.

Pic for representational purpose only

More than half the population in Britain has tried to or are planning to lose weight or get fit before their next holiday. Those living in the North of England are most inclined to embark on a ‘bikini diet’, closely followed by Londoners.

It appears that despite the rise of male celebrity role models such as James Bond star Daniel Craig and X-Men actor Hugh Jackman, women remain more concerned about their beach bodies with 64 per cent of women, compared to 49 per cent of men admitting to embarking on a pre-holiday health kick.

The research goes on to show that for both men and women, only a new partner provides greater motivation to get in shape than an upcoming holiday. For a quarter of women surveyed, a holiday is most likely to motivate them to get fit or lose weight, compared to 28 per cent who say it would be a new partner, 15 per cent say a social event and only four per cent a new job.

As many as 41 per cent of the men said that a new partner would be most likely to motivate them to get in shape, compared to 15 per cent who picked a holiday. Meanwhile, seven per cent chose a new job and four per cent a social event.

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