No image crunch for Karisma Kapoor

May 28, 2012, 08:52 IST | Jigar Shah

The actress' Bollywood comeback may have been a disaster, but her endorsement deal with a cereal brand is extended to another year

Karisma Kapoor’s recent comeback film may have released and sunk without a trace at the box office. But looks like the mother-of-two is doing rather well when it comes to her brand endorsement deals.

A chocolate flavoured cornflakes brand she has been endorsing since a year now has decided to extend their contract to one more year. With Karisma’s image giving a boost to the sales, the company wants to retain the actress as the face of the product.

Vikram Bahl, the brand’s spokesperson says, “We have been associated with Karisma for the close to one year and it has been a great partnership.

She has created a strong bond with mothers and this reflects in the brand’s robust business results. In fact, we are taking our relationship ahead for the second year.” Karisma says, “I am proud to play a part in making it a part of Indian households.”

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