Now showing: In a school near you

May 13, 2014, 08:24 IST | Ruchika Kher

EduMedia uses progressive media ventures to enable holistic growth of children, has been making a mark with its School Cinema vertical, the recent stamp of appreciation being winning laurels at the 61st National Film Award, Chasing the Rainbow

Edumedia has been doing good work for a while now in terms of educating children and contributing towards their all-round development. With its vast experience, creative methodology and years of research, they have been using innovative methods to impact India’s education landscape. Their film Chasing the Rainbow that won the 61st National Film Award in Best Promotional Film category, is another step in that direction.

This isn’t the first time that EduMedia, under its vertical, School Cinema (initiated in 2009), has created a buzz. In 2012, two of its films — Red Building Where the Sun Sets and Finish Line — won laurels at the 59th National Film Awards. The Finish Line won the Best Film on exploration including sports category, and Red Building Where The Sun Sets bagged the Best Film on Family Values award.

Posters of EduMedia’s educational films

Entertain, educate
“School Cinema looks at replacing the conventional moral science classes, which still use books, to stress on important elements in the subject,” says Syed Sultan Ahmed, MD, EduMedia. Their film-based learning curriculum is developed through research and is supported by an interactive workbook, designed to introduce and reaffirm life skills and values to children, parents and educators.

“It is the perfect blend of entertainment and education as it harnesses cinema’s power of storytelling, emotional connect, visual appeal and provoking thoughts. School Cinema combines the talent of some of the world’s most celebrated short film filmmakers and the knowledge and experience of renowned child experts and consulting professionals to create unique modules for schools,” he informs.

Teach the new way
Modules are created for kindergarten to class nine students. Each module includes 12 short films (10: students, 1: teachers, 1: parents), student’s workbook, Facilitator’s Manual, parents’ and teachers’ worksheets and a CCE (Continuous & Comprehensive Evaluation) Manual.

“Children need help in dealing with issues that affect them,” says Ahmed that this is the basic insight that made them create School Cinema. “Most children face growing-up issues such as tackling failure, highlighting the fact that along with age-old values and life skills there is a new crop of contemporary problems that need to be dealt with seriously. But what is amiss is the value-based quality content and its scope of learning,” rues Ahmed.

Such media, is non-threatening — kids find it familiar, and it also subtly encourages and influences them, believes Ahmed.

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Behind the scenes

>> Extensive research across age groups is conducted to identify children’s issues and challenges. An in-depth nationwide survey is carried out among school students, teachers, educators and parents. Inputs are secured from experts like child psychologists and counsellors.
>> After arriving at main issues, exhaustive documents based on this data are created and sent to prominent filmmakers to work on scripts.
>> Based on feedback and suggestions from experts in the field, scripts are finalised and the films are produced.
>> Films are followed by the creationof fun and exciting workbooks that incorporate information, illustrations and activities to enhance interactive and informative learning. Workbooks look at three levels of learning: awareness, understanding and action.
>> The process includes the development of a formative and summative CCE (Continuous & Comprehensive Evaluation) that evaluates the students’ life skills, values and attitudes. The CCE is integral to School Cinema to determine the effectiveness of assimilation by its learners.
>> Feedback and suggestions are procured from those schools that implement the programme to enhance the quality of the modules.

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