On the road to success

Jun 27, 2013, 23:46 IST | The Centre Stage Team

The luxury living in Dubai has come a long way.

Capturing real estate markets all over the world, DAMAC Properties, luxury housing in the Middle East, is eyeing India from an investment perspective.

Ziad El Chaar, MD, DAMAC Properties

To showcase the luxury living in Dubai, the company is planning road shows in Mumbai and Delhi today and tomorrow. Ziad El Chaar, MD, DAMAC Properties, speaks to CS about two luxury projects, the new promotional strategy of doing road shows and Indian investors being their target audience:

Promoting investments
Indian clients have always been key drivers of the Dubai property market and remain one of the biggest investors in luxury living. We are mainly targeting investors who want to invest in Dubai and people who want to buy their second or holiday homes in the city. We are doing this road show where we are showcasing our properties in India to encourage Indian investors.

Luxury living
Both the mansions within AKOYA by DAMAC and the luxury serviced hotel apartments in the Burj area of Dubai will prove to be an ideal destination for our elite Indian customers, who are on the lookout for opportunities to experience elegant and modern living. Dubai as a destination is well-connected with India. So those Indians who will live in Dubai in their second homes, will feel like they are not very far away from their country.

Credibility matters
DAMAC Properties was established in 2002 as a private residential, leisure and commercial developer in Dubai and the Middle East. In the past decade, we have expanded rapidly into Iraq, Jordan, Lebanon, Qatar, Saudi Arabia and North Africa. So, after all these years of success and creating dream houses for people, Indian investors have developed faith in our projects and feel that they are dealing with a credible company. 

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