Only 7 reporters attend Team GB's conference

Britain's footballers are battling widespread apathy about their Olympic campaign ufffd but coach Stuart Pearce is convinced it will turn around as soon as the action starts today

A press conference held by Pearce and skipper Ryan Giggs on Tuesday at Old Trafford saw just seven reporters in attendance, a far cry from the dozens who normally throng the home of Manchester United for major matches.

When greeted by the low turnout, Pearce joked to journalists: “We could have done this in my bedroom.” Britain’s opening game against Senegal will be viewed by a crowd of around 70,000 on Thursday.

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