PadMan fever! Alia Bhatt, Akshay Kumar, Aamir Khan, Twinkle Khanna pose with pad

Updated: Feb 04, 2018, 09:33 IST | mid-day online correspondent

With just a week away from PadMan's release, Akshay Kumar's team has come up with an innovative promotional strategy of posing with sanitary napkins. The stars are sportingly taking the challenge

Alia Bhatt
Alia Bhatt takes up the challenge thrown by Akshay Kumar to share her picture with a sanitary pad. 

With just a week away from 'PadMan's release, Akshay Kumar's team has come up with an innovative promotional strategy of posing with the sanitary napkin. Earlier, Twinkle Khanna tagged Aamir Khan and Mr. Perfectionist obliged by proudly posting a photo with the pad. He later passed on the challenge to stalwart Amitabh Bachchan, Shah Rukh Khan, and Salman Khan. Taking the challenge forward, Akshay has now tagged Deepika Padukone, Virat Kohli, and Alia Bhatt to take up the challenge of posing a picture with a sanitary napkin in hand. However, Alia Bhatt has taken up the challenge in her own way and has posed with the sanitary napkin in her gym. Alia, who was working out, hung upside down and held the pad in her hand.

Innovative, we say! 

Not only Alia Bhatt but Radhika Apte, Twinkle Khanna, Harsh Goenka and many others have sportingly taken up the 'PadMan Challenge'.

Here are some of the pictures of stars posing with the pad:

Akshay Kumar
Akshay Kumar poses with a sanitary napkin and passes on the challenge to Deepika Padukone, Virat Kohli, and Alia Bhatt. 

Aamir Khan
Aamir Khan posing with the pad on being tagged by Twinkle Khanna. 

Radhika Apte
One of PadMan's leading lady, Radhika Apte too takes up the challenge. Picture Courtesy: radhikaofficial.

Twinkle Khanna
PadMan's producer, Twinkle Khanna also took up the challenge passed by Arunachalam Muruganantham. Picture Courtesy: Instagram/twinklerkhanna.

The challenge has already been picked up on social media and has become a rage on the Internet in no time. Already there are people who have started uploading their pictures with the pad. Let's wait to see which all celebrities accept this 'natural' challenge!

Akshay Kumar's 'PadMan' revolves around a man who produces cost-effective sanitary napkins for the naïve women living in the remote areas and educating them about its importance. The film also has Radhika Apte and Sonam Kapoor in pivotal roles. Inspired by the life of Coimbatore-based Arunachalam Muruganantham, who found a way to make affordable sanitary napkins for women in his village, 'PadMan' is set to release on February 09, 2018. The film has been written and directed by R. Balki.

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