Ahead of the launch of her label, Oz designer Pamela Easton talks slow fashion and Indian weaves
Pamela Easton
What according to you equates to slow fashion?
Slow fashion means good design, well made using the best quality materials. It's fashion garments that have longevity, pieces that you want to wear and keep for years. Not garments made for a couple of wears that end up in a land fill.
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Why look towards India for this line?
The Indian market is sophisticated and adventurous with a passion for surface decoration and a highly developed appreciation of hand-craft, which is similar to the Easton Anaphora design aesthetic. Many women here have wanted to wear my work, so I've formed a new partnership with Sudha Patel, my friend with whom I've been working for over 25 years and now, we are Easton Anaphora. Designed in Australia, made in India, and for India.
What are your favourite Indian fabrics?
There are some very high quality textiles made in India, pure cottons and pure silks. I love Khadi cotton fabrics and look forward to using more again soon. There are excellent silk weavers producing many different types of cloth — brocades, Kinkhab and jamdani, for example. Another favourite are the cotton and silk weaves from Chanderi.
Have you managed to travel across for research, leisure etc.?
It is a privilege to be introduced to new skills and craft around India’s cities and villages. I’ve visited many areas, and look forward to more in future. My first trip to India was 28 years ago; it was a wonderful experience where I spent time in villages outside Bhuj.
Have you collaborated with Indian craftsmen?
I have collaborated withmany Indian textile makers in the past, commissioned brocade and jamdani weaves and with cotton and silk fabric makers.
Is there an awareness about Indian wear in Australia?
Yes, Australia is becoming more aware of Indian designers; many have been featured in variousfestivals in Sydney and Melbourne.
Do you see fashion as an area of interest between both countries, after food (Master Chef series) and cricket?
Yes. Many fashion schools have associations with institutions in India exchanging students, fostering new ideas and encouraging new projects.
Available at Melange, Mumbai
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