Pop goes the T-shirt

Apr 23, 2013, 00:54 IST | Ruchika Kher

When we take the name Red Wolf, the image that instantly clamours in the mind is that of a savage beast roaming the jungle.

But, we’re actually talking about something totally removed from that imagery.

T-shirt from Red Wolf Rs 449 each

Red Wolf is an indie clothing brand started by three 25-year-old engineers (Ameya Thakur, Vivek Malhotra and Rahul Jaisheel) with a line of graphic tees. The trio were frustrated at being unable to find a smart, edgy T-shirt.

This annoyance ran so deep that they decided to chuck their day jobs to do something about this void, and thus, Red Wolf came into existence. Their designs are minimalist and subtle, and are heavily influenced by popular culture — from movies to sports to music and most importantly TV shows — you’ll find influences of all that and more on their tees. Have you been tee-ased enough?

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