Pop your collar

Published: Nov 17, 2011, 10:07 IST | Manami Mallick |

No more waiting for the weekend to drive down to a crowded mall to buy a shirt. Now perfectly tailored shirts can be yours for no sweat

No more waiting for the weekend to drive down to a crowded mall to buy a shirt. Now perfectly tailored shirts can be yours for no sweat

Somewhat snooty English shirts and at not shocking prices is what the website, sfiffcollar.com says it offers.
The stiff collar English shirts are generally longer than other shirts by four inches so that it remains tucked in at the end of the day (even if you have a beer belly) claims the website, which also ensures that the shirt you like online fits you well when you try it.

Brainchild of Mumbai-based shirt retailer Kabir Hingorani, the website is easy to navigate. "Since the shirts are all affordably priced at Rs 900, they can be part of every man's wardrobe," says Kabir.

The web page is stocked with a huge array of shirts in traditional English colours and cuts listed with their prices. Just click on the shirt you like and it will direct you to a page with details of the design and material along with buying options. The shirts are traditionally English with impeccable finishing.

"I have used straight collars, split yoke (unlike the regular one-piece yoke), gussets(a small piece of fabric attached to the shirt which lends a lot of stability) and barrel cuffs to the long easy-to-wear shirts," says Kabir, who lived in New York for more than a decade and wanted to reconstruct the shirts in the Indian retail market.

The website doesn't need you to register or sign in with your online details for buying the products. It's divided into sections like Gift Vouchers, Sale, Home , Refer A Friend and My Cart, making it user friendly.

To overcome the hesitation online buyers might feel about the sizes, the virtual wall is also equipped with a diagram and chart demonstrating the sizes of neck, shoulders, chest and sleeves.
On rare occasions that a  shirt doesn't fit you,  you can exchange it within seven days. Kabir will soon include the fairer sex in his consumer domain. "I have seen a lot of void in the women's wear market and am soon planning to add women's wear to my collection," says he.

Log onto www.stiffcollar.com

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