shot-button
Subscription Subscription
Home > News > World News > Article > Popular adhesive brand takes a sly sarcastic dig on Megxit

Popular adhesive brand takes a sly, sarcastic dig on Megxit

Updated on: 25 January,2020 04:53 PM IST  |  Mumbai
mid-day online correspondent |

The advertisement plays around the shock announcement made by Prince Harry and wife Meghan of stepping away as senior members of the British Royal Family

Popular adhesive brand takes a sly, sarcastic dig on Megxit

The advertisement shared by Fevicol on Twitter

The Duke and Duchess of Sussex, Prince Harry and wife Meghan, made a shocking announcement earlier this month of stepping away as senior members of the British Royal Family. The announcement, informally termed as Megxit, became the subject of an advertisement campaign by popular adhesive brand Fevicol on Twitter.


The campaign saw the adhesive brand taking a sarcastic dig at the announcement, with a message for the royal family saying that they should taken Fevicol from India, instead of the Kohinoor—the world largest cut diamond. It says, with a image of  the Royal crown, "Kohinoor nahi, Fevicol le jana chahiye tha." (They should have taken Fevicol instead of the Kohinoor.)


The caption for the post only adds to the sarcasm, saying how Fevicol would have kept the family from breaking apart.


The post made on Twitter on Friday received over 1,200 likes and was retweeted 446 times with many comments appreciating its creativity.

What do you think about this advertisement?

Catch up on all the latest Crime, National, International and Hatke news here. Also download the new mid-day Android and iOS apps to get latest updates

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK