Radio City culminates Khamosh Taali initiative in Nagpur

Updated: 22 October, 2020 16:25 IST | PR Agency | Mumbai

Radio City’s RJ Abhishek through his morning show Rowdy Morning that airs Monday to Saturday 7 am -11 am urged Nagpurkars to come forward and help the LGBTQ plus community with Rashan and packed food

Amidst the Covid-19 worldwide pandemic and lockdown, a lot of people are finding it difficult to make both ends meet. Citizens have come forward and offered help in terms of basic necessities like food, sanitisers, masks, gloves, etc so that their normal day livelihood is not impacted. In the pandemic, the LGBTQ plus community has also been affected, Radio City, India’s leading radio network came forward and extended a helping hand for the community in Nagpur with the Khamosh Taali Initiative.

As a part of the initiative, Radio City’s RJ Abhishek through his morning show Rowdy Morning that airs Monday to Saturday 7 am -11 am urged Nagpurkars to come forward and help the LGBTQ plus community with Rashan and packed food. Within 5 days, the campaign garnered an overwhelming response and we managed to collect groceries of INR 1.5 Lakh. Radio City team and RJ Abhishek handed over the collected groceries to various NGO’s in Nagpur that works towards the LGBTQ plus community.

Radio City, over the years, has been the nation’s positive voice. Through initiatives like Khamosh Thaali and its brand philosophy of Rag Rag Mein Positivity, the radio network continues to stay committed and responsible in spreading happiness, hope and positivity amongst the listeners, society and the nation.

About Radio City

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 18 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 37, 2020). Radio City Delhi ranks #2 with 13.3% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 37, 2020).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface,

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.

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First Published: 22 October, 2020 16:35 IST

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