Radio City's #O2Movement, an initiative to make Delhi a green city
Organised a plantation drive and encouraged Delhiites to plant a tree to help make Delhi green again.
Delhi: Radio City, India’s leading radio network, reiterated its commitment towards making the city pollution free by organizing a plantation drive, #O2Movement, in the capital city on 14th January 2020 at the MCD Park in Keshavpuram. The campaign brought together collective forces of the listeners and local bodies to battle the growing concern of the air quality in the city. Radio City along with listeners successfully initiated plantation drive for 3000 saplings/trees for Delhi’s first ever man made forest. The activity received support from eminent personalities like Ajay Devgn, Varun Dhawan, Shraddha Kapoor, Virendra Sehwag, Jasbir Jassi, Pop singer Daler Mehndi, Magsaysay Award winner Sonam Wangchuk, Padma Shri Kaleemullah Khan, and Popular Environmentalist Vimlendu Jha.
Radio City’s RJs Aadi and Manav spearheaded the Radio City’s #O2Movement and during their popular evening show, Radio Ke Aadi- Manav, that airs, Monday – Friday 5:00 pm - 9:00 pm, the RJs created awareness on air about the importance of planting trees to curb pollution and plant saplings as an investment for a green future.
Speaking about the initiative, Mr. Kartik Kalla, Chief Creative Officer, Radio City, said, “Today the world is waking up to the wrath of climate change. Radio City has always been at the forefront of driving campaigns which address the civic issues faced by citizens. Delhi has been battling terrible air pollution and the receding green cover is only amplifying the problem. Radio City’s #O2Movememnt is yet another example of how we leveraged the power of radio to drive conversations to explain the gravity of this issue and mobilized Delhiites to join hands with local bodies and work together to set an example for other cities to become a cleaner and greener space to live in.”
Ms. Varsha Joshi, Commissioner of MCD said, “We are glad to associate with Radio City for the #O2 movement. I would like to applaud and congratulate team Radio City for their efforts and dedication for planting trees along with listeners and making this initiative a huge success. I hope this association is long term and we create many such movements in future as well.”
As per the System of Air Quality and Weather Forecasting (SAFAR) report, breathing in Delhi air is equivalent to smoking 44 cigarettes a day the report also states that the air quality index (AQI) of Delhi was recorded at 306 with PM10 in December, which falls under the very poor category. Even in adjoining areas of the capital, the AQI also plunged making it tough for residents to move outdoors with Gurugram (245), Faridabad (240), Noida (238) and Ghaziabad (347). Several government organizations and activists have been working to make the situation better. Radio City’s #O2Movement addressed such challenges by utilizing the power of radio. True to the brand’s core motto of ‘Rag Rag Mein Daude City’, initiatives like these continue to help listener’s battle civic issues and bring about a positive change in our society.
About Radio City:
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 17 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.5% and 15.7% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 21, 2019). Radio City Delhi ranks #2 with 13.4% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 21, 2019).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 18 other web-stations, through its digital interface, www.radiocity.in.
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.
Radio City bagged 73 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in 2018-2019. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. In 2019, Radio City ranked 6th in ‘Best Large Workplaces in Asia’, according to the GPTW survey. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list.
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