At an ongoing media and entertainment expo, Rana Daggubati said: "Today's value is in the franchise. Not just in the film called 'Baahubali' called but the entire idea of the world of Mahishmati"
Rana Daggubati
Actor Rana Daggubati, whose "Baahubali" redefined Indian cinema in many ways, says there is value in building a franchise out of a movie nowadays.
The "Baahubali" universe has been expanded with comics and video games.
ADVERTISEMENT
"People live these characters in their minds and want their experiences to transcend beyond just a few hours in theatres. As creators and storytellers, we should recognise the value of what we already are."
He stressed on the storytelling ability rooted in Indian culture and said it is highly valued internationally -- both in the West and the East, read a statement.
"The depth of mythological characters that India has is enormous. What is important is how we can build that content, make it relevant to an Indian audience, and take it international," Rana said.
He said Japan has become one of the countries that have shown a keen interest in Indian mythology and storytelling. In fact, he said people in Japan preferred watching "Baahubali" in Telugu with Japanese subtitles.
On advice for upcoming entrepreneurs and storytellers, Rana said: "There is no mantra that anyone can teach you. Your mantra can only come from within you, from your beliefs sculpted by your experiences, your failures, more than your successes."
Catch up on all the latest entertainment news and gossip here. Also download the new mid-day Android and iOS apps to get latest updates
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
