Ranbir's advert will go to Cannes

Jun 21, 2012, 08:32 IST | Jigar Shah

An automobile commercial conceptualised by Ranbir Kapoor will compete at the finals of the prestigious ad film festival

Ranbir Kapoor has yet another feather in his cap. The latest is that an ad that he had conceptualised is on its way to compete at the finals of the Cannes Lions Award, an event that sees some of the best ads from around the world every year.

Ranbir, who assisted dad Rishi Kapoor during Aa Ab Laut Chalein and Sanjay Leela Bhansali in Black, is the brain behind this ad for a car brand. While most other ads that reach the finals are less than one minute-long, this ad covers the span of almost four minutes.

Our source says, “Ranbir will host a premiere of this ad this month.” The advertisement was directed by RK’s close friend Ahmed Khan. The source adds, “They are really hoping for a win.” The ad has already made its way to the Guinness World Book of Records, for featuring almost 100 cars of the same make. The shoot that was done over six days took place at the Ramoji Rao studios in Hyderabad.  

Go to top