Rannvijay Singha has launched his fashion label Disrupt on e-tailer Myntra
Rannvijay Singha
Actor-host Rannvijay Singha says he believes fashion should always be effortless. "I strongly believe fashion should always be effortless yet cool," Rannvijay said in a statement to IANS.
The actor has launched his fashion label Disrupt on e-tailer Myntra. On the fashion brand, he said: "There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them."
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From indigo ball wash, wave dyes, and different spray techniques, it offers style solutions that reflect the individuality and self-expression of every individual.
Puspen Maity, Vice President and Head - Sports, Footwear, and Accessories, Myntra, said: "Disrupt will make for a key and interesting addition to Myntra's portfolio of contemporary street fashion and youth culture, which is in great demand lately. The brand is a manifestation of Rannvijay's persona as a cool and effortless swashbuckler and is sure to be a rage among his fans."
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