Shah Rukh Khan to launch designer Vikram Phadnis' debut Marathi film
Designer Vikram Phadnis is now set to step into the regional territory with a Marathi film whose script he has penned
Never mind that his Bollywood directorial debut Nia with Bipasha Basu and Rana Daggubati didn’t take off. Designer Vikram Phadnis is now set to step into the regional territory with a Marathi film whose script he has penned.
Titled Hrudayantar, the film will be launched today with Shah Rukh Khan giving the mahurat clap.
Says Phadnis, “I have been in the fashion industry for 25 years, and a major part of my work has been in films. It is a natural progression for any designer. I have harboured the dream of directing a film for the last 11 years, when I wrote my first script.”
He explains the Marathi film is a social drama with an emotional angle, which traces the journey of a family through turbulent times.
Phadnis says he wrote the script in Hindi, but decided to make the film in Marathi since that’s his mother tongue. “My ultimate goal is to make a Hindi film. At the end of the day, I am telling a story; it could be in any language I am comfortable with.”
Will it get in the way of his booming fashion label? “Never. I am great at multitasking. I know what I want and what I don’t. Cinema gives me the drive,” he adds.
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