Shop, skip, jump

Published: 08 December, 2013 11:37 IST | Kaveri Waghela |

With new e-tail websites cropping up every day, KAVERI WAGHELA sifts through some of them to help you build a With new e-tail websites cropping up every day, KAVERI WAGHELA sifts through some of them to help you build a desirable wardrobe

Best For: Swimwear

Why shop? “We launched The Beach Company, India primarily because there was a vacuum in the holiday space. Swimwear is a niche market, we wanted to change the way people approach visiting the poolside and beach,” explains, Harshad Daswani, founder, The Beach Company. It’s true, finding appropriate swimwear that suits the Indian body type is not only a hassle but also expensive. The website offers stylish swimwear and accessories. From freesbies to printed sarongs, it caters to the swim needs of the entire family.

Best for: Blazers

Why shop? As if the budget-friendly prices were not enough, the site also adds in new arrivals quite regularly which are at par with the latest trends. From crop to bomber, it has the most experimental blazers that are worth every penny. “Blazers are a perfect addition to any outfit. Our collection also has blazers with neon details that look elegant as well as edgy,” asserts founder Rashmi Ahluwalia. They have full-length blazers for formal events and short blazers for a more casual evening.

Best for: Shoes

Why shop? Apart from being the top favourite for ready-to-wear, casual apparel, Donebynone has earned a cult status in the online shopping category. The shoes, especially, are carefully curated. One can choose from a wide range of flats, platform, wedges and oxfords. Explains Vijay Misra, founder, “We launched with footwear and found that the consumers loved it. We worked hard to get the correct sizing for the Indian woman and the best of International fashion as well.”

What: The Rummage
Best for: Accessories

Why shop? Whether you are looking for statement accessories or colourful mobile covers, the Rummage is a one- stop shop for all things colourful. The brand, which started off as a Facebook page, now operates through a website that has some of the most quirky accessories. Says Sneh Sapru, one of the co-founders of The Rummage, “We select things that excite us. While we do scout for the latest trends, we’re mostly on the lookout for things that’ll make you go ‘Oh My God’!”

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