Small joys! Apple unveils iPad mini

Published: Oct 24, 2012, 07:06 IST | Agencies |

After lots of speculation, the tech giant introduces the iPad 'you can hold in one hand' weighing only 0.68 pounds

Apple gave fans the mini-moment they had been waiting for when it unveiled a smaller iPad to the world during a presentation at the California Theatre, but the company surprised the tech community by also updating the standard iPad with a fourth-generation iteration just seven months after its last update.

The smaller device will officially be called the iPad mini and have a 7.9-inch screen. “You can hold it in one hand, this isn’t a shrunken down iPad, it’s an entirely new design,” said Phil Schiller, Apple’s senior vice-president of worldwide marketing, who introduced the iPad mini in San Jose.

Thin is in: Apple’s senior vice-president of marketing Phil Schiller displays the new sleeker, smaller version of the iPad, which he described as ‘light as paper’. Pic/AFP

Display area on the iPad Mini is a third larger than that on its Android competitors, Schiller said, and 50 per cent larger than Android for surfing the Web.

“Others have tried to make tablets smaller than the iPad and they have failed miserably,” said Schiller. It will cost from $329 (Rs 17,500) to $659 (Rs 35,500) in the US and pre-orders begin on October 26.

Colourful mini smart covers will also be available to those who want to break free from the black and white monotonous design. The 4G model will come soon in the US and later elsewhere. The device maker also launched the fourth generation of its 9.7 inch tablets.

“This 4th generation is a powerhouse,” said Schiller. The tablet comes with a new chip, the A6X. It doubles the performance of CPU tasks. It comes in both black and white. The basic 16 GB with Wi-Fi version comes at $499.

At the end of the event, Apple CEO Tim Cook said, “We told you earlier this year you would see some incredible innovation from Apple this year, innovation only we could deliver. We think we delivered on that promise.” 

>> A 7.9 inch screen and will be available in black and white.

>> 1024 x 768 pixel display

>> It weighs 0.68 lbs and described as light as paper

>> The new iPad Mini has a dual core A5 chip

>> 10 hours battery life

>> Facetime HD frontside camera, 5MP back side camera

>> The 16GB iPad mini will be priced at $329 while the 4G version starts at $459 (Rs 24,600)

Other news
In addition to unveiling the iPad Mini, Apple also made other announcements:
— Mountain Lion OS
— Two new iPods, nano and iPod touch redesigned
— New iPhone with 4in retina display
— Refreshed entire line of notebooks with retina display
— Announced unbelievably thin new iMac
— Third-generation iPad with retina display

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