No cash? Watch Sonu Nigam's video 'Kaagaz'!

Updated: Nov 21, 2016, 15:27 IST | Soumya Vajpayee Tiwari

Singer Sonu Nigam releases three-minute video, 'Kaagaz' on YouTube favouring Prime Minister Narendra Modi's demonetisation drive

Sonu Nigam
Sonu Nigam

Prime Minister Narendra Modi's demonetisation drive may have sent the people of the country into frenzy, with social media platforms buzzing with news of the inconvenience faced by citizens. Yet, celebrated figures, including those from the film fraternity, have voiced their support in favour of the move. The latest to join the bandwagon is singer
Sonu Nigam, whose three-minute video, 'Kaagaz', features a narration in support of the drive.

Watch the video:

"I wanted to console people who are suffering because of the move or spending long hours in the queues at banks and ATMs. We shouldn't be insensitive towards those who unfortunately have a lot of cash at home or are compelled to transact only in cash due to the nature of their business. At the same time, I applaud the effort of our PM, because this move was done for a better India. This video will showcase these arrays of emotions," he informs.

Kaagaz has been directed by Milap Milan Zaveri and was put together in less than 36 hours. "Milap came up with beautiful concept. A friend, Raju Singh, did the background music. It is not gimmicky or preachy," says the singer.

Top TV shows touch on cash issue too

Popular daily soaps including Bhabi Ji Ghar Par Hai and Taarak Mehta Ka Ooltah Chashmah are now exploring the cash crunch subject to hike TPRs. Bhabi Ji… will put the spotlight on the issues that different individuals, including homemakers, vegetable vendors, housemaid and businessmen continue to face. Cast member Shubhangi Atre says, "It is going to depict the issues on the current monetary environment in our country." Taarak Mehta Ka Ooltah Chashmah too recently dabbled with the topic.
-Letty Mariam Abraham

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