Sony Pictures Networks stakes its claim in history by becoming the first broadcaster to collaborate and co-create an official song with LOC/FIFA
With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the Official Song of the FIFA U-17 World Cup India 2017.
Written by lyricist Amitabh Bhattacharya and composed by Pritam, the song features a host of well-known music artists that include Sunidhi Chauhan, Neeti Mohan, Babul Supriyo, Shaan, Papon, Mika along with a rap performance by actor Abhishek Bachchan. The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously. The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others. The music video of the song will be broadcasted on SPN’s on-air and digital platforms across genres.
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Comments:
Rajesh Kaul, President Distribution and Sports Business, Sony Pictures Networks India:
"We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the Local Organising Committee/FIFA to ensure that FIFA U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.”
Praful Patel, AIFF President and LOC Chairman:
"We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever FIFA tournament in India.”
Babul Supriyo, Minister of State for Heavy Industries and Public Enterprises and LOC Vice Chairman:
"Football is synonymous with euphoria and we shall add on to that virtue with a euphoric Official Song beautifully created by the super hit duo of Pritam and Amitabh Bhattacharya. I can safely say that we'll have everyone dancing to its tune and cheering the first ever football World Cup in our country with renewed vigour".
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