'Sooper Se Ooper' creative producer blames production house for film's failure

Published: 02 November, 2013 05:52 IST | Sonali Joshi Pitale |

After the debacle of his film, Rajnish Lall lashes out at the production company

Ad filmmaker Rajnish Lall’s maiden production Sooper Se Ooper released last week and sank without a trace.

'Sooper Se Ooper'
Kirti Kulhari in Sooper Se Ooper

The comedy, directed by Shekhar Ghosh, featured Vir Das, Gulshan Grover, Kirti Kulhari and Deepak Dobriyal in the cast. Lall now blames the production house, Reliance Entertainment, for the failure of the film as he thinks it could have been marketed better.

Creative producer Rajnish Lall
Creative producer Rajnish Lall

Lall says, “I had a series of meetings with the production house and we shared several promotional ideas but nothing was done. Moreover, the film’s show timings were odd and not many could see it.”

He claims that marketing and distribution would have definitely made a big difference to the film. “When I showed the film to the Censor Board, they asked me that as there was no liplock in the film, how was I going to promote it? It was a concept film and I knew it had limited reach but I wished we could have marketed it properly.”

Lall, however, says he doesn’t hold any grudges against the production house and has decided to move on. He says, “I do not want to argue with anyone, but I am new to this industry and it was a learning experience for me. So I I just want to put forward my point of view for upcoming filmmakers.”

The production house remained unavailable for comment. 

Sign up for all the latest news, top galleries and trending videos from Mid-day.com

loading image
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK