SRK to shoot this month for 'Beautiful Bengal' campaign

Apr 10, 2012, 07:46 IST | PTI

To inject fresh blood into the battered "Brand Bengal" image, superstar Shah Rukh Khan will feature in advertisements to lure tourists and industrialists to the state and ace film director Aniruddha Roy Chowdhury will start shooting a few of them this month

A source close to the project told PTI that the actor will shoot at select places in the state later in the month to showcase the natural beauty of Bengal along with its rich cultural heritage. "SRK will be there as the face of Bengal.

The 30-second short promotional films will try to sum up the rich flora and fauna of the state about which not many people are aware of," sources said. The 'Beautiful Bengal' advertisements promoting tourism will be followed by a full-fledged campaign to create a positive and vibrant image of "Brand Bengal" and drive in industrialisation. 

A decision on this was taken in the recent meeting between the 'Don' star and Chief Minister Mamata Banerjee last week. "But the exact shooting schedule is being worked out now.

Our team will soon finalise the locations," said filmmaker Chowdhury, who had started his career by making ad films for multinational companies. Having won the National Award for best film for 'Antaheen' (2009), Chowdhury has taken a month-long break from his busy schedule to work with 'King' Khan. 

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