Sunny Leone to launch fashion line, will feature her face on all pieces
When she is not facing the camera, Sunny Leone is busy honing her entrepreneurial skills. Motivated by the success of her line of perfumes and cosmetics that she launched earlier this year, the actor is now set to bring out her own line of clothing
When she is not facing the camera, Sunny Leone is busy honing her entrepreneurial skills. Motivated by the success of her line of perfumes and cosmetics that she launched earlier this year, the actor is now set to bring out her own line of clothing and apparels. Ahead of the brand's launch this week, Leone tells mid-day, "My target audience comprises those in their late teens. However, the clothes are suitable for anyone above that age."
The tag line of the brand - Good girls bad boys - was the brainchild of the actor-entrepreneur, who attributes the unit's desire to "connect with the youth" for the quirk. Hubby Daniel Weber reveals that all of the eight designs that comprise the collection feature Leone's face. "We saw a bunch of things that [designer] Archana Kochhar was working on, and loved them. We wanted Sunny's clothing line to have her face on it. But, we wanted it to be subtle. We've blended it with quirky prints," Weber says, adding that Leone collaborated with Kochhar to create a mix of ethic and western designs.
A sample of her design
Fans of the actor, however, will have to work a tad bit harder to procure the pieces as Weber reveals they will not be available on ecommerce websites. "We prefer to do everything on our own - from manufacturing to designing. Depending on the response, we could either sell [the brand] or expand it." Leone's love for business, she says, is one that she harboured from a young age. "I started my own company at 18," she adds. It's probably owing to the ropes she picked up early in her career that she ensures her team gets her approval on every development. "I am not okay with anyone messing with my money or time. I approve everything and am constantly working on the creative aspect. My team hates me because I nitpick and change things. But, I like products to be perfect — from the logo to the packaging."