shot-button
Subscription Subscription
Home > Lifestyle News > Health And Fitness News > Article > Sony Mobile to discontinue mid range Xperia line up

Sony Mobile to discontinue mid-range Xperia line up

Updated on: 25 May,2017 04:26 PM IST  |  Tokyo
IANS |

Telecommunications company Sony Mobile has confirmed plans to discontinue the mid-range Xperia line up of smartphones and will only focus on flagship devices going forward

Sony Mobile to discontinue mid-range Xperia line up

Sony Mobile to discontinue mid-range Xperia line up
Tokyo: Telecommunications company Sony Mobile has confirmed plans to discontinue the mid-range Xperia line up of smartphones and will only focus on flagship devices going forward.


The dropped line up which the company considers "premium standard" includes models like the Xperia XZ Premium and XZs at the top end, and mid-rangers like the Xperia XA1 and XA1 Ultra.


"Sony is seeking to try and recover market share in 2017 and hopes to differentiate its products with technologies that only Sony can deliver," the company said in a blog post.


The company will also only focus on markets, where it can leverage its brand strength including territories such as East Asia, APAC, Middle East and Europe.

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!


Mid-Day Web Stories

Mid-Day Web Stories

This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK