Micro-blogging website Twitter on Tuesday launched Promoted #Stickers which allows brands to design four to eight stickers that people can use to adorn their photos
New Delhi: Micro-blogging website Twitter on Tuesday launched Promoted #Stickers which allows brands to design four to eight stickers that people can use to adorn their photos.
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Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU
— Twitter Advertising (@TwitterAds) August 15, 2016
Promoted #Stickers are available globally to select marketers with a managed account, the company wrote in a blog post.
Pepsi is the exclusive launch partner of Promoted #Stickers and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global "PepsiMoji" campaign.
Twitter recently introduced #Stickers for users to add a pop of creativity to photos and connect them to the world on its platform.
Since then, millions of photos have been tweeted using #Stickers across sports, news and entertainment.
#Stickers act as a visual hashtag which means that photos with your brand's sticker will be connected and discoverable to anyone who taps your brand's sticker.
This allows a brand to see and engage with the people who are using their stickers in creative ways.
Twitter introduced #Stickers in June, a fun new way to add creativity to photos and connect them to the world.
According to the feature, Twitter users were able to use a rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emojis, and props to make their photos more fun. They can use them to share what they're doing or how they're feeling, to show support for a cause, or to just add some flair. Multiple stickers can be utilised on a photo, which can be resized, rotated, and placed anywhere on the picture. (Read more)
- With inputs from agencies
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