Three new fashion stops in Mumbai

Apr 30, 2014, 10:00 IST | Ruchika Kher

In today’s fashion forward times, people are always scouting for perfect fits and cuts. Taking a cue, the city saw the opening of three fashion stores this month, each catering to a different segment. Here’s what caught our eye

Couture > Mayyur Girotra
If you’d like to add some pizzazz to your wedding trousseau or if you have a formal do to head to, stop by Delhi-based fashion designer Mayyur Girotra’s newly-launched store in the city. The couturier’s collections have been sported by the likes of Sridevi and Amrita Rao among others. From flamboyantly coloured lehangas and sarees, to traditionally-flavoured accessories like shoes and bags, the store has a lot on offer.

Mayyur Girotra

Mayyur Girotra
Black and gold bridal sandals Rs 9,000

Using influences from the Victorian era and heavily inspired by traditional thread work, Girotra highlights the use of Zardozi, Resham, Jamavar and Chikankari embroideries throughout his lines.
At: G1, Mangal Mahesh, 440, 14th Road, Khar (W).
Call: 26059389

Resortwear > Turquoise & Gold
With the holiday season here, it might be a good idea to indulge in resortwear. If you’ve scheduled your vacation, then pick from the luxurious and feminine label, Turquoise & Gold that recently opened its first flagship store in the city. The 640 sq ft store has a Marrakech vibe, and boasts of quirky and chic interiors.

Turquoise & Gold

Turquoise & Gold
Yellow and black swimsuit Rs 7,950

The label aims to step into the holiday wardrobe segment with its quintessential summer must-haves. It offers a bold and vibrant Summer Resort 2014 collection that has already caught the fancy of Malaika Arora Khan, Deepika Padukone, Karishma Kapoor, Kajol, and Ileana D’Cruz, to name a few. 

The distinctive prints and easy silhouettes are innovative and fashion forward.
At: Shop No 10, Mangal Darshan Premises, Co-operative Society Ltd, Turner Road, Bandra (W).
Call: 60600779

Prêt > SS Homme
Earlier this month, SS Homme, a bespoke menswear label, forayed into prêt wear by launching its new studio; an annexure of SS Homme’s flagship store at Bandra (W). The Prêt Studio is furnished in achromatic tones. Complete with an inviting portico, the store area is cordoned off from the clamour of the main street.

SS Homme

Batman cufflinks (R3,700); Black self-tie bow tie (R3,000)

Batman cufflinks (Rs 3,700); Black self-tie bow tie (Rs 3,000)

As the name suggests, the studio houses ready-to-wear clothing for men with limited pieces per design ensuring the distinctiveness of each ensemble. Suits, jackets, bandhgalas, trousers, shirts and accessories (bow ties, tie pins, cufflinks and so on) are all available. The studio, like the bespoke section, maintains the service of entertaining its customers on an appointment basis only.

SS Homme has also taken experts from various fields on board to craft this line.
At: SS Homme, ground floor, Deccan Court, SV Road, Bandra (W).
Call: 8080614777

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