Tune into your 10 am playlist

Published: 29 October, 2013 09:18 IST | Dhara vora |

Add a dash of vintage and classic coolness to your home with funky products from new brand, 10 am. Your time starts now!

Audio cassettes might seem out of date but 23-year-old Anjali Malhotra had other ideas when she decided to give them a new lease of life by turning these
into lamps.

Go Retro with this vinyl clock. 10 am offers wine bottles-turned-clocks and even customised ones with photos printed on them. For Rs 1,200

10 am will turn your favourite liquor bottle into a lamp. One can also ask for bottle labels with your name printed on them. For Rs 1,100

Her idea, 10 am, is a playground for such funky themes and quirks. Malhotra, who studied Mass Media from a city college always had a creative bent and took it forward when she started her label this year. “I am a footballer and my jersey number at matches and national-levels has always been 10 while AM are my initials, hence the name,” explains Malhotra, who post her studies dabbled in Public Relations, event management and even graphic designing for a few months. Though not a trained product designer, Malhotra took art courses and learnt graphic designing on the side while studying. “I wanted the products to be something I would pick up when I walk into a store or even my mother could buy (which is why the trays, breakfast and bedside tables),”
she says.

Breakfast in bed will never be dull anymore. For Rs 2,700

Let your accessories do the talking. Buy this bangle hanger lamp that will add some colourful dazzle to your home. For Rs 1,650

Malhotra also offers customising options for all her products, that include personalised alcohol bottle labels, watches and lamps printed with photographs of your loved-ones and even handpainted portraits and caricatures.

Currently retailing through her Facebook page, one can also pick products up from her workshop at Nepean Sea Road.

These cassette lamps will please the music lover in you. For Rs 1,750

LOG ON TO www.facebook.com/10am.online
CALL 9820946586
EMAIL anjali@10am.in 

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