Twitter now lets advertisers sponsor 'Moments' from publishers
Adding a new advertising product to its line-up, micro-blogging platform Twitter announced it is now offering brands the ability to sponsor "Moments" - that includes a series of tweets from select publishers
San Francisco: Adding a new advertising product to its line-up, micro-blogging platform Twitter announced it is now offering brands the ability to sponsor "Moments" - that includes a series of tweets from select publishers.
"The first 'Sponsored Moment' is already live and the feature is now broadly available to all publishers who participate in 'In-Stream Sponsorships' worldwide," TechCrunch reported on Saturday.
"Sponsored Moments" give advertisers the ability to add a branded cover image to the 'Moment' in question, as well as insert their own brand's tweets into the round-up.
"The 'Moment' can also be promoted and targeted towards a specific audience using Twitter's advertising tools," the report added.
The publisher partners available for "Sponsored Moments" include those with a significant audience base such as TV networks, digital publishers and sports leagues.
The costs to sponsor a "Moment" will vary depending on the client, event, industry or audience and the revenue share will also be custom to the deal at hand, Twitter was quoted as saying by TechCrunch.
The content/reporting displayed on our website www.mid-day.com is provided "AS-IS," "AS AVAILABLE, by us from third party, agencies, sources, without any verification from our side. It may contain error, bugs and other limitations. The reader's can rely on the content at their own will. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability, data, text, images, video, messages, or any other material whatsoever or for any claims/loss/action that the reader may suffer as a result of relying on the content on our site. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever.
Sign up for all the latest news, top galleries and trending videos from Mid-day.comSubscribe
Find out the mouth-watering modak hotspots around Mumbai!